"Alien Fauna"

For the past few weeks, illustrator Adam Foreman (website) has been running a "1 Hour, 1 Sketch" weekly challenge on his Twitch channel. He encourages his stream community to join him for just one hour a week. The official prompt goes out, and the community is then free to interpret as they desire. Some do traditional art, some digital art, but still as of yet - no food art. 

My first contribution was for the prompt "Alien Fauna." Here's what I came up with:

Truth is, I was stuck at the airport because airport. You know how it is. 

The work of other artists can be found here on twitter! 

When your friends are crafty af

My favorite perk of being a creative is having creative friends. Like my awesome friendo Caiti, who, after picking up a copy of my Kickstarter-funded art publication Black Dots and Black Lines, thought of a supremely stylistic way to display the art within. A book of art might look nice on a coffee table, but it is certainly obvious that putting the art on display in a glass bottle candle holder is superior.

24251219_10212750680420095_388275973_o.jpg
24259720_10212750680820105_2058047151_o.jpg

Impossible Coin commission: Festival Hardbody is here!

Festival Hardbody TShirt mockup.jpg

I recently pulled a commission from some friendos over at the video game podcast "Impossible Coin." They needed a T-shirt. I got them a T-shirt.

"Crappy looking Guy Fieri drawn in the style of Persona 5." Mash that up with my sense of minimalism, and you get the first item in the line of Impossible Coin merchandise.

I made a few observations about the art style of Persona 5. Masayoshi Suto and Shigenori Soejima, the lead artists behind the aesthetic of P5, slightly distorted the anatomy, much in the style of anime and manga. Everyone is a little taller and a little skinnier than expected.

One of the flashiest things I noticed about the styling of the game is their use of the ransom note style lettering. Initially, I started with black and white, but for the final design, I chose to use the colors from Impossible Coin's logo. Because B&W gives the maximum in contrast possible, you can afford to use lighter line weights, and the image will still stand out. By switching to the gold on maroon, I was forced to increase the line weights a bit to make the image stand out over the background.

This is me getting over my fear / hatred of drawing people. Every opportunity to practice!

Quick tips for your first Kickstarter campaign: Publishing an art book

1. Write your complete backstory.

The success of your individual crowdfunding campaign depends mostly on your ability to connect with the audience. Find every possible way to draw parallels between your experiences and theirs. In my case, I focused the language on the growth, from someone with no knowledge of how art can be a business, to someone who is beginning to get into the commerce of art. Even if you're a very experienced artist, try and remember how you felt when you started making art.

Everyone has an urge to try new hobbies. Get people to think about how they felt when they first picked up a new hobby. 

2. Set up enjoyable stretch goals.

(For the uninitiated: stretch goals are bonuses that are given to backers whenever a certain monetary threshold is achieved.)

My original goal was a fairly modest one: $800, which would just cover the bare necessities of getting my book made, with a small buffer in case mistakes were made anywhere along the way. If my campaign had been funded exactly to the goal, I literally would have done all the art for free - certainly not a sustainable business plan for the long term.

Stretch goals inspire people to reach the next major milestone. They want to be the ones who put the total number into that next bracket. For that reason, set stretch goals close together.

My stretch goals were simple. For every $100 raised above my initial goal of $800, I would add an extra 5 illustrations to the book. From here out, I would begin to start earning money from the art I made. I used "Level Up!" as the cute catch phrase every time the "Amount pledged" number rose by another hundred. This was actually quite ambitious, seeing that I set myself on a strict timeline to finish the book by July. When the ideas were abundant, the bonus pieces were quick. But I did struggle here and there with minor bouts of creative block, especially as the 90th-95th pieces were being finalized.

As of the time of writing, Kickstarter currently does not have an in-system method to display or advertise stretch goals. Any stretch goal-ing you want to do must be done within the confines of their platform. Send out an email every few levels to remind your backers that they are getting some free stuff the more pledges you get.

3. Explain what the funds are used for.

People know they are contributing to your campaign with the hopes of supporting you. But, a lot of people have never done [whatever you are doing.] In my case, I know that people were curious about the costs of publishing a book - what are the steps? What does an ISBN do? You have to buy a barcode? 

...and several other questions. Indulge their curiosity; explain the whole process. As best as possible, frame everything in the terms of adding value to the contributor. Tell them what you will be giving them back for their contribution.